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It has been the exact opposite of what is called "corporate identity" that has made the company famous. WestPac, for short, was formerly based in Colorado Springs. Its boss Edward Beauvais is said to have invented the so-called "logo jets". This model shows what that means: N955WP advertises for the well-known Sam's Town hotel and casino in Las Vegas.
HW B737-300 Western Pacific 'Sam's Town'