Some people choose to celebrate their love with flowers, chocolate or a card.
But a Chinese groom has gone to great lengths after using a helicopter to pick up his bride from a busy street in Shanghai yesterday.
The landing, which caused traffic chaos for over an hour, was intended to symbolise that the couple's "love fell from the sky", reports ttfly general aviation platform
Neither the groom nor the bride has been identified, but the local media including ifeng.com refer to the man as a tycoon.
According to reports, one of the passengers in the helicopter was the groom and he was on his way to fetch his bride, a traditional Chinese wedding custom.