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THE PRIVILEGED TRAVELLER'S DEPARTURE FROM THE NORM
The Concept
Ordinary experiences are forgettable Extraordinary experiences define us
Presenting unique journeys, informative guides and city insights, along with the latest trends in dining, resorts, health and shopping, Beyond takes readers to a new level of travel and lifestyle experiences. Published in English, with brief summaries in Thai, Beyond blends inspiring journalism with stunning photography. The bi-monthly publication for Thai Airways American Express Platinum Credit Cardmembers, Beyond reflects the travel patterns of Thai Airways Royal Orchid Plus members and the spending power of American Express Platinum cardmembers. From October 2008, Beyond will reach more than 60,000 of Thailand’s highest earning, affluent individuals, it will also benefit from prominent placing in Thai Airways’ airport lounges and sales offices. Advertise your brand in Beyond and you will have an unrivalled opportunity to connect to Thailand’s wealthiest individuals, whose income and spending power continues to increase, month on month, year on year.
visit www.beyond-emagazine.com
Beyond- Detail
The Readers :
Bi-monthly, directly to residences and offices of 60,000 American Express Platinum Credit Cardmembers
Thai Airways lounges and sales offices 25,000
Total distribution 85,000
BREAKDOWN OF CARDMEMBERS
Age
Under 30 4%
31-40 30%
42-50 34%
52-60 32%
Gender
Male 62%
Female 38%
Income US$ (per annum)
1-15,000 6%
15,000-35,000 24%
35,000-60,000 23%
60,000-100,000 11%
100,001-250,000 27%
250,001 & above 9%
Card Spending
Retail 53.7%
Hotels 11.7%
Travel 7.9%
Health care services 7.8%
Airlines 6.7%
Restaurants 6.3%
Property 5.9%
Travel Frequency (trips per annum)
Domestic (within Thailand) 10-12
Regional (within Asia) 8-10
Long-haul 4-5
magazine