At the Red Dot Design Awarding Ceremony 2019 in Singapore, Ameco's and Lufthansa Technik's jointly developed narrow-body VIP aircraft cabin 'Nature's Touch' has been honored with a prestigious Red Dot award in the category "Design Concept". 'Nature's Touch' is a business jet cabin interior concept that combines the cultures of East and West by using traditional Chinese elements and smart technology to create a convenient and comfortable travel experience.
The unique cabin concept brings a brand-new business travel experience to customers for the interior of the Airbus ACJ320neo business jet, which features a live-cooking aircraft galley, guest area, lounge, dining/meeting area, cinema, and master bedroom. The design explores the harmonious beauty in the symbiosis of nature and technology. Due to its flexibility the concept anticipates the adaption to a Boeing 737 BBJ configuration as well.
Feng Bin, Ameco's Deputy General Manager of Beijing base & Leading Head of Aircraft Cabin Solutions Product Business Unit, said: " 'Nature's Touch' is a deepening cooperation between Ameco and Lufthansa Technik in the cabin interior concept design, which combines Chinese cultural elements with Western intelligent technology. At the same time, the success of the 'Nature's Touch' also reflects the cooperation advantages of the two companies. We will strive to bring more unique designs to the business jet aviation market and enhance the cabin experience for our customers."
Jan Grube, Head of Asia Sales for VIP & Special Mission aircraft at Lufthansa Technik, added: "We are grateful for havin had the chance to jointly develop this project with our partner Ameco. Such cooperation shows the synergies of our both company's strengths. This new design as such as well as the innovative features is separating it from similar concepts and the fact that we won the Red Dot Award shows its excellent reception in the market."
The cabin's interiors blend Confucianism with Modernism philosophy. Bamboo knuckles, leaves and woven artefacts are used as recurring motifs alongside traditional Chinese colors such as cream, moonlight beige, bamboo green, jade and crimson. Natural materials such as marble, genuine leather, wool and silk, complement textiles -- which have subtle stripes simulating bamboo wood grain -- are also used to embrace the eco-friendly trend, thereby adding warmth, depth and visual interest to the interiors.
Smart technology and digital interfaces -- such as passenger system control units, wireless charging, intelligent cabin signs, smart touch-screen desktops, smart window shade glass and ambient lights -- are incorporated in an unobtrusive and natural way to create a convenient and comfortable flight experience that seamlessly blends in with the cabin . In the lounge, a convertible sofa and coffee table, and bar with transformable dividers allow a variety of entertainment options.
