Today, Hawker Pacific operates in the fields of sales for both new and used aircraft, OEM-authorized product support, MRO, aircraft spares supply, fleet management, FBOs, aircraft management, flight operations and engineering solutions. Its network of facilities covers not only its traditional “heartland” of Australia and New Zealand, but extends throughout Southeast Asia and into China, as well as Dubai.
Underpinning the company’s success and expansion has been the core value of providing excellent customer service, whether it be for a government or a private owner. Maintaining close relations with all of its customers and paying attention to every detail, Hawker Pacific has built a leading reputation in its markets for service, while helping shape the growth of the company’s portfolio to provide new services that answer customer requirements.
An example of the company’s carefully planned growth strategy and its investment in the Asia- Pacific region is the recent acquisition of Aeromil Pacific, Cessna’s representative in Australia, New Zealand and Papua New Guinea. Bringing Aeromil into the Hawker Pacific group is a natural move for the company to strengthen its services in the general/business aviation sector, especially since Beechcraft and Cessna are now both part of the Textron stable. So, too, is Bell Helicopter, for which Hawker Pacific acts as sales and support representative in Australia, New Zealand and the Middle East.
With the acquisition of Aeromil Pacific complete, Hawker Pacific is leveraging the synergies and opportunities from two companies providing even greater services to local market. One possibility is to expand flight training services for both Beechcraft and Cessna operators.
In addition to representing Beechcraft and Cessna, Hawker Pacific is also a regional sales representative for Bell Helicopter and Diamond Aircraft. The company also offers an impressive listing of pre-owned aircraft throughout Southeast Asia, Australia, New Zealand and the Middle East.
MRO EXPERTS
Since its inception, Hawker Pacific has invested in its maintenance, repair and overhaul activities throughout Southeast Asia, and today operates in China, Malaysia, the Philippines and Singapore. Maintenance and support, including AOG callout, are available throughout the region from a number of facilities, and cover a wide range of aircraft types.
In the business/GA aviation sector, Hawker Pacific operates Approved Service Centers for Beechcraft/ Hawker, Embraer Executive Jets, Cessna, Dassault Falcon Jet, Bombardier, Bell Helicopter and Diamond Aircraft. Its wider MRO capabilities extend across an even wider range of aircraft families, including regional airliners such as the Bombardier Q Series and ATR.
HIGH-QUALITY FBOS
As a logical development from its sales and MRO activities, Hawker Pacific established its first FBO in 2003 at Sydney International Airport, alongside the company’s MRO operation. Since then Hawker Pacific has rolled out further premium VIP lounges across Australia and Asia to provide the finest service possible to discerning clients.
In 2005, a new FBO/MRO facility was opened in Cairns, Queensland, and in the same year an FBO was established at Brisbane International Airport. The company also has an FBO/Flight Centre at Perth, Western Australia. Reflecting its established footprint in Southeast Asia, Hawker Pacific opened a new FBO in 2007 at Seletar Airport in Singapore, wher the company also has a major MRO operation.
Signifying an expansion in the growing Chinese market, Hawker Pacific commenced a joint venture with the Shanghai Airport Authority to provide an MRO/FBO facility at this important Chinese hub. The Shanghai Hawker Pacific Business Aviation Service Centre FBO opened for business in 2010, and a year later the MRO services were launched.
At all its FBOs, Hawker Pacific offers luxurious facilities for passengers and amenities to allow crews to rest and plan their onward journeys. Each FBO provides efficient servicing and full ground-handling services to minimize delays in turning ’round aircraft, and to provide the best possible service for both crews and passengers alike. Continued dedication to a high-quality service is the key element to the success of Hawker Pacific’s FBOs as well as tremendous depth of experience operating throughout the Asia Pacific.
AIRCRAFT MANAGEMENT
A rapidly growing segment of Hawker Pacific’s portfolio is aircraft management, for both fleet and individual operators. Managed by a dedicated 24/7/365 team from the facility in Singapore, Hawker Pacific offers a full professional service that covers all aspects of ownership and operation. Such a service not only relieves the client of much of the day-to-day burden of ownership, but also ensures a safe, reliable and cost-efficient operation.
Under the aircraft management program, Hawker Pacific takes care of all operational aspects, based on the owner’s desired schedules, including the provision of flight crew, if required, and procurement of fuel and ground services. Flight crew are supported with en route flight and trip planning, as well as refresher and conversion training support.
Hawker Pacific also provides comprehensive aircraft maintenance management and continuing airworthiness management programs to take care of longterm maintenance planning and the implementation of modifications to meet emerging regulations.
STRATEGIC GROWTH
By executing a deliberate growth strategy, Hawker Pacific has established itself as a leading aviation service provider in the Asia-Pacific region. That growth continues in a measured way through a number of planned initiatives and further growth in Southeast Asia and China. Judiciously expanding the FBO network is another strategy that is under evaluation.
The continued development of product support services is likely to be an important element, along with a growth in engineering design solutions. In terms of acquisition strategy, the company looks at companies with real potential to align with and complement Hawker Pacific’s existing capabilities, and the management is looking not just in its current geographic regions. One area that is under consideration is developing FAA/EASA-certified design engineering activities that would facilitate expansion into the Chinese market, as an example.
Whichever developments the company pursues in the future, Hawker Pacific firmly believes that maintaining the highest level of customer satisfaction is the underlying driver for continued commercial success.
