Information of TTFly: Some people choose to celebrate their love with flowers, chocolate or a card.

But a Chinese groom has gone to great lengths after using a helicopter to pick up his bride from a busy street in Shanghai yesterday.

The landing, which caused traffic chaos for over an hour, was intended to symbolise that the couple's 'love fell from the sky', reports the People's Daily Online.

Neither the groom nor the bride has been identified, but the local media including ifeng.com refer to the man as a tycoon.

According to reports, one of the passengers in the helicopter was the groom and he was on his way to fetch his bride, a traditional Chinese wedding custom.

The incident occurred on July 24 on Nanyuan Road in the Pudong New Area of Shanghai.

The helicopter blocked the road and blocked traffic for over an hour.

Some drivers became frustrated and called police who attended the scene.

According to Ms Zhao, the organiser of the flight, the bride and groom hired the helicopter in order to express that their love had 'fallen from the sky'.

The flight was operated by King Wing Aviation who have bases in multiple Chinese cities.

A spokesman at the company told local newspaper Jie Fang Daily that the cost of one of these flights ranges from 20,000 yuan to six million yuan per hour.

The spokesman also said the couple were in charge of arranging the landing spot.

Many people on China's social media have criticised the couple for their selfishness.

On iFeng.com, one user wrote: "Since illegal, why are they not brought to justice?"

While another commented: "I do not care for these people by helicopter. I am concerned that it will jeopardise the security of ordinary people. Is such occupation of public resources not a legal compliance?"

And one user said: "Fate fell from the sky but it also went to waste."